A Peek Behind the Curtains at Animas: How One Pharma Co. is Working to "Engage" Online

Many of us patient advocates who make the rounds at e-patient and health 2.0 conferences hear an awful lot of talk about “what the patient wants” and how Pharma and device companies should reach out to our communities online.  Meanwhile, they’ve b…

Many of us patient advocates who make the rounds at e-patient and health 2.0 conferences hear an awful lot of talk about “what the patient wants” and how Pharma and device companies should reach out to our communities online.  Meanwhile, they’ve b…

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