CGM Business Battle: Medtronic Offers Dexcom Trade-In, Promotional Pitch

This may be the ultimate proof that the diabetes device business is becoming consumer-focused: companies are now aggressively “out-marketing” each other with tempting tactics to get patients to switch to their brand.This past week, the Diabetes On…

This may be the ultimate proof that the diabetes device business is becoming consumer-focused: companies are now aggressively “out-marketing” each other with tempting tactics to get patients to switch to their brand.This past week, the Diabetes On…

SOURCE: Healthline RSS Feed – Read entire story here.