Marketing nonsense alternatives to assisted living by preying on fear
<!– google_ad_section_start –>Are ‘drop-in chefs’ an alternative to assisted living? Some headline writers saw an opportunity – and some ran with the title even though the original NPR story stepped back a bit and said ‘help seniors stay in their own homes.’ You probably have heard that cost-sharing is an alternative to assisted living. Or sharing your home with roommates through Room2Care, with the founder wisely observing “Not everyone needs to be in assisted living.” Or let’s take Granny Pods – are they an alternative to assisted living? Remember these – prefab back yard cottages fit up with computers to provide medication reminders? Or maybe Information Week’s Eight Technologies provide an alternative to assisted living — the
Are ‘drop-in chefs’ an alternative to assisted living? Some headline writers saw an opportunity – and some ran with the title even though the original NPR story stepped back a bit and said ‘help seniors stay in their own homes.’ You probably have heard that cost-sharing is an alternative to assisted living. Or sharing your home with roommates through Room2Care, with the founder wisely observing “Not everyone needs to be in assisted living.” Or let’s take Granny Pods – are they an alternative to assisted living? Remember these – prefab back yard cottages fit up with computers to provide medication reminders? Or maybe Information Week’s Eight Technologies provide an alternative to assisted living — the article said ‘changing home health care,’ but web designers know SEO and threw in 'assisted living.'
SOURCE: Laurie Orlov’s blog – Read entire story here.