Post a video and Medtronic will donate $5 to Life for a Child
I was reminded of this while recently at the EASD. Medtronic has been running this campaign for a few years now. It’s called the Big Blue Challenge. Post a video of yourself on social media balancing a blue balloon, while doing an everyday activity, and Medtronic will donate $5 to Life for a Child. Life for a Child is often the only organization that gets much needed insulin and supplies to children in need around the world.
The Big, Blue Challenge has raised $200,000 since 2020 which has been donated to Life for a Child.
All the instructions you need, like how to upload your video, how to let Medtronic know you’ve done it, are here. Medtronic will even send you a balloon.
The main goal of the #BlueBalloonChallenge, is to change people’s perception about diabetes by creating a recognizable metaphor:
“Living with diabetes is like doing everything you do in your daily life while keeping a balloon in the air. It’s a constant balancing act”
I can certainly attest to that, as can we all. Take a look: what can you lose, while you benefit those less well off?
