Study links improved consumer welfare to increased prescription drug advertising efforts

More people are better off thanks to the impact of an influx of direct-to-consumer advertising spending than they would be without those marketing efforts, according to a study recently published by Jayani Jayawardhana, an assistant professor in the University of Georgia College of Public Health.

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5th Annual UGA Health Care Symposium The 5th Annual UGA Health Care Symposium January 25, 2013 read more...
Cost Effectiveness in Health and Medicine Cost Effectiveness in Health and Medicine will provide students with an introduction to several methods for conducting economic evaluation of public health programs: programmatic cost analysis, cost of illness analysis, cost-effectiveness analysis, and cost-utility analysis. Each method is discussed in turn, with a special emphasis on how outcomes are defined, practical application of the methods, policy implications, and the uses and misuses of the methods in the public health arena. Continuing Education Students: read more...
Visionary CEO Continues to Lead Athens Regional into the Future When John A. Drew, FACHE, became president and CEO of Athens Regional Health Services in 1982 (then known as Athens General Hospital), he faced a number of challenges. As a struggling community hospital without a very good reputation, it was made up of antiquated facilities and the yearly budget didn’t provide the funds necessary to make major improvements. read more...
Focus on Faculty, Dr. Phaedra Corso http://uga.edu/faculty/profile/phaedra-corso/...
Society may be willing to pay a high price to prevent child abuse and neglect, study suggests Writer: Kirk McAlpin, 706/542-8078, kmm3@uga.edu Contact: Phaedra Corso, 706/583-8926, pcorso@uga.edu Feb 18, 2011, 13:23 Athens, Ga. – The amount the public will pay to prevent the death of a child may be twice that of an adult, according to a new University of Georgia study that asked 199 individuals how much they would pay to prevent a death from child abuse or neglect. read more...