What Would Get You Engaged in Medical Innovation?

Patient Engagement. It means different things to different people. Until recently, the term was mostly used by corporations as a euphemism for brand loyalty to their medical products, or by healthcare providers as the antidote to “noncompliance.”…

Patient Engagement. It means different things to different people. Until recently, the term was mostly used by corporations as a euphemism for brand loyalty to their medical products, or by healthcare providers as the antidote to “noncompliance.”…

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